Avoid the data dilemma? Digital Media has “been there, done that.”
This past weekend I saw a commercial from a major US mobile phone carrier which used a tagline that was something along the lines of “avoid the data dilemma.” I know that they were talking about...
View ArticleConversion attribution modeling: looking beyond the funnel
Does this sound familiar? “The last click before the purchase gets all the credit.” I know what you’re thinking and I agree…that’s crazy. It’s like giving the last solider to climb down a conquered...
View ArticleBig Data & Big Solutions for Digital Media: Conversation at IWNY
In this livestream video from Internet Week New York, check out a discussion about how the digital ad industry is solving challenges in the explosion of data and fragmentation of technology. This panel...
View ArticleFilling social gaps? “If you want to do a proper job, use the proper stuff.”
I spent the early May Bank Holiday weekend re-decorating at home, and listening to a popular UK radio station which was repeating certain advertisements including one for a popular DIY product for...
View ArticleMarketing Data Analysis: It’s not just elementary, my dear Watson!
I am a huge fan of the BBC’s Sherlock series on PBS. If you haven’t seen it yet, I highly recommend it. The show is a top notch contemporary update of Sir Arthur Conan Doyle‘s Sherlock Holmes...
View ArticleQuick Hit Video: Jeff Jonas: Data finds Data, Relevance finds you.
Here my quick hit for the day… Take 5 and check out this video with Jeff Jonas. I like what he has to say about ad engines utilizing big data so they can be more geospacially aware and I really, REALLY...
View ArticleAnother shot from the Koby side: Customer as Pantheon
International sport is sublimated warfare, as anybody who follows the Olympics from a chauvinistic point of view should confess. As the latest summer games get underway, it’s good to think back, way...
View ArticleThe Ad Techies are coming! The Ad Techies are coming!
As we get closer to the inaugural AdExchanger Conference in NYC, I’m giving a tremendous amount of thought to what we want to share with their audience of technologists, agencies, advertisers and...
View ArticleThe Sovereign Rights of Data Driven Digital Marketing
PREAMBLE: We the Marketers of the Big Data Era, in Order to form a more perfect Campaign, establish Audience Insights, insure Content Relevance, provide for the increased ROI, promote the Targeted...
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