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Avoid the data dilemma? Digital Media has “been there, done that.”

This past weekend I saw a commercial from a major US mobile phone carrier which used a tagline that was something along the lines of “avoid the data dilemma.” I know that they were talking about...

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Conversion attribution modeling: looking beyond the funnel

Does this sound familiar? “The last click before the purchase gets all the credit.” I know what you’re thinking and I agree…that’s crazy. It’s like giving the last solider to climb down a conquered...

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Big Data & Big Solutions for Digital Media: Conversation at IWNY

In this livestream video from Internet Week New York, check out a discussion about how the digital ad industry is solving challenges in the explosion of data and fragmentation of technology. This panel...

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Filling social gaps? “If you want to do a proper job, use the proper stuff.”

I spent the early May Bank Holiday weekend re-decorating at home, and listening to a popular UK radio station which was repeating certain advertisements including one for a popular DIY product for...

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Marketing Data Analysis: It’s not just elementary, my dear Watson!

I am a huge fan of the BBC’s Sherlock series on PBS. If you haven’t seen it yet, I highly recommend it.  The show is a top notch contemporary update of Sir Arthur Conan Doyle‘s Sherlock Holmes...

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Quick Hit Video: Jeff Jonas: Data finds Data, Relevance finds you.

Here my quick hit for the day… Take 5 and check out this video with Jeff Jonas. I like what he has to say about ad engines utilizing big data so they can be more geospacially aware and I really, REALLY...

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Another shot from the Koby side: Customer as Pantheon

International sport is sublimated warfare, as anybody who follows the Olympics from a chauvinistic point of view should confess. As the latest summer games get underway, it’s good to think back, way...

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The Ad Techies are coming! The Ad Techies are coming!

As we get closer to the inaugural AdExchanger Conference in NYC, I’m giving a tremendous amount of thought to what we want to share with their audience of technologists, agencies, advertisers and...

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The Sovereign Rights of Data Driven Digital Marketing

PREAMBLE: We the Marketers of the Big Data Era, in Order to form a more perfect Campaign, establish Audience Insights, insure Content Relevance, provide for the increased ROI, promote the Targeted...

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